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Super Nintendo

The Game-Changing Company That Unlocked the Power of Play

Hardcover
6-1/8"W x 9-1/4"H | 18 oz | 12 per carton
On sale Feb 03, 2026 | 304 Pages | 9780593802687

An exuberant ode to play and the epic story of a company that has redefined it—their quirky beginnings, their singular ethos, their endlessly innovative leaders and developers, their massive cultural impact, and most of all the video games themselves, which have inspired joy and creativity in millions

What magical mushroom could have turned an unassuming playing card company, founded in Kyoto in 1889—whose tile cards were closely associated with gambling and Japan’s criminal underworld—into one of the dominant cultural forces of the twenty-first century, with characters as memorable as any from the Disney or Marvel universe?

A lifelong gamer and a renowned video games journalist, Keza MacDonald digs down to Nintendo’s experimental roots, tracking the company’s rise with each new revolutionary product and exploring the driving force of these creative triumphs (and occasional failures!): Nintendo’s willingness to take risks, to place long-term goals over short-term profits.

Leaping from game to game, Super Nintendo tells the remarkable story of the people who brought us Super Mario Bros., Zelda, Pokémon, Animal Crossing, Splatoon, and more—not to mention the SNES, N64, Gameboy, Wii, Switch, and a host of other wacky gizmos, from the Power Glove to the Rumble Pack to Nintendo Labo—and charts the delights they’ve offered over the decades.

MacDonald draws on private interviews with the likes of Shigeru Miyamoto, the creator of Mario, who continues to leave his stamp on the company, and even a recent trip to the secretive Nintendo HQ—making her one of the few Western journalists ever to set foot inside the building.

A carousel of wonders, Super Nintendo whisks you back to the couch in the den, a controller in your hands for the very first time, staring up at a screen of infinite possibilities.
KEZA MACDONALD is video games editor at The Guardian, where she writes the "Pushing Buttons" newsletter. Having previously held editorial roles at IGN and Kotaku, two of the biggest specialist games websites in the world, she is also the coauthor of You Died: The Dark Souls Companion with Jason Killingsworth and regularly appears on TV and radio as a video games expert. View titles by Keza MacDonald
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“I’ve read and admired Keza MacDonald’s work for years, so it’s no surprise that this book ranks high among the best things ever written about Nintendo. She’s incisive about its corporate history and revelatory about what it actually took—culturally and technically—to create its incomparable games. Anyone who cares about interactive entertainment will be surprised and delighted by this book.” —Tom Bissell, author of Extra Lives: Why Video Games Matter

“This is cultural history at its most generous: Nintendo not as corporate monolith, but as dream factory, mythmaker, and companion to childhood. Keza MacDonald presents an electrifying blend of criticism, reportage, and affectionate storytelling about the company that shaped not only how we play, but also how we imagine.” —Simon Parkin, author of The Forbidden Garden of Leningrad

About

An exuberant ode to play and the epic story of a company that has redefined it—their quirky beginnings, their singular ethos, their endlessly innovative leaders and developers, their massive cultural impact, and most of all the video games themselves, which have inspired joy and creativity in millions

What magical mushroom could have turned an unassuming playing card company, founded in Kyoto in 1889—whose tile cards were closely associated with gambling and Japan’s criminal underworld—into one of the dominant cultural forces of the twenty-first century, with characters as memorable as any from the Disney or Marvel universe?

A lifelong gamer and a renowned video games journalist, Keza MacDonald digs down to Nintendo’s experimental roots, tracking the company’s rise with each new revolutionary product and exploring the driving force of these creative triumphs (and occasional failures!): Nintendo’s willingness to take risks, to place long-term goals over short-term profits.

Leaping from game to game, Super Nintendo tells the remarkable story of the people who brought us Super Mario Bros., Zelda, Pokémon, Animal Crossing, Splatoon, and more—not to mention the SNES, N64, Gameboy, Wii, Switch, and a host of other wacky gizmos, from the Power Glove to the Rumble Pack to Nintendo Labo—and charts the delights they’ve offered over the decades.

MacDonald draws on private interviews with the likes of Shigeru Miyamoto, the creator of Mario, who continues to leave his stamp on the company, and even a recent trip to the secretive Nintendo HQ—making her one of the few Western journalists ever to set foot inside the building.

A carousel of wonders, Super Nintendo whisks you back to the couch in the den, a controller in your hands for the very first time, staring up at a screen of infinite possibilities.

Creators

KEZA MACDONALD is video games editor at The Guardian, where she writes the "Pushing Buttons" newsletter. Having previously held editorial roles at IGN and Kotaku, two of the biggest specialist games websites in the world, she is also the coauthor of You Died: The Dark Souls Companion with Jason Killingsworth and regularly appears on TV and radio as a video games expert. View titles by Keza MacDonald

Praise

“I’ve read and admired Keza MacDonald’s work for years, so it’s no surprise that this book ranks high among the best things ever written about Nintendo. She’s incisive about its corporate history and revelatory about what it actually took—culturally and technically—to create its incomparable games. Anyone who cares about interactive entertainment will be surprised and delighted by this book.” —Tom Bissell, author of Extra Lives: Why Video Games Matter

“This is cultural history at its most generous: Nintendo not as corporate monolith, but as dream factory, mythmaker, and companion to childhood. Keza MacDonald presents an electrifying blend of criticism, reportage, and affectionate storytelling about the company that shaped not only how we play, but also how we imagine.” —Simon Parkin, author of The Forbidden Garden of Leningrad
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