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Naked Consumer

How Our Private Lives Become Public Commodities

Paperback
5.12"W x 7.74"H x 0.64"D   | 8 oz | 48 per carton
On sale Feb 01, 1994 | 288 Pages | 9780140233032

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
© Nina Subin
Erik Larson is the author of seven national bestsellers—The Demon of Unrest, The Splendid and the Vile, Dead Wake, In the Garden of Beasts, Thunderstruck, The Devil in the White City, and Isaac’s Storm—which have collectively sold more than twelve million copies. His books have been published in nearly forty countries. View titles by Erik Larson
Available for sale exclusive:
•     Canada
•     Guam
•     Minor Outl.Ins.
•     North Mariana
•     Philippines
•     Puerto Rico
•     Samoa,American
•     US Virgin Is.
•     USA

Available for sale non-exclusive:
•     Afghanistan
•     Aland Islands
•     Albania
•     Algeria
•     Andorra
•     Angola
•     Antarctica
•     Argentina
•     Armenia
•     Aruba
•     Austria
•     Azerbaijan
•     Bahrain
•     Bangladesh
•     Belarus
•     Belgium
•     Benin
•     Bermuda
•     Bhutan
•     Bolivia
•     Bonaire, Saba
•     Bosnia Herzeg.
•     Botswana
•     Bouvet Island
•     Brazil
•     Brit.Ind.Oc.Ter
•     Brunei
•     Bulgaria
•     Burkina Faso
•     Burundi
•     Cambodia
•     Cape Verde
•     Centr.Afr.Rep.
•     Chad
•     Chile
•     China
•     Christmas Islnd
•     Cocos Islands
•     Colombia
•     Comoro Is.
•     Congo
•     Cook Islands
•     Costa Rica
•     Croatia
•     Cuba
•     Curacao
•     Cyprus
•     Czech Republic
•     Dem. Rep. Congo
•     Denmark
•     Djibouti
•     Dominican Rep.
•     Ecuador
•     El Salvador
•     Equatorial Gui.
•     Eritrea
•     Estonia
•     Ethiopia
•     Falkland Islnds
•     Faroe Islands
•     Finland
•     France
•     Fren.Polynesia
•     French Guinea
•     Gabon
•     Gambia
•     Georgia
•     Germany
•     Gibraltar
•     Greece
•     Greenland
•     Guadeloupe
•     Guatemala
•     Guinea Republic
•     Guinea-Bissau
•     Haiti
•     Heard/McDon.Isl
•     Honduras
•     Hong Kong
•     Hungary
•     Iceland
•     India
•     Indonesia
•     Iran
•     Israel
•     Italy
•     Ivory Coast
•     Japan
•     Kazakhstan
•     Kiribati
•     Kuwait
•     Kyrgyzstan
•     Laos
•     Latvia
•     Lebanon
•     Lesotho
•     Liberia
•     Libya
•     Liechtenstein
•     Lithuania
•     Luxembourg
•     Macau
•     Macedonia
•     Madagascar
•     Malawi
•     Malaysia
•     Maldives
•     Mali
•     Malta
•     Marshall island
•     Mauritania
•     Mauritius
•     Mayotte
•     Mexico
•     Micronesia
•     Moldavia
•     Monaco
•     Mongolia
•     Montenegro
•     Morocco
•     Mozambique
•     Myanmar
•     Nauru
•     Nepal
•     Netherlands
•     New Caledonia
•     Nicaragua
•     Niger
•     Niue
•     Norfolk Island
•     North Korea
•     Norway
•     Oman
•     Pakistan
•     Palau
•     Palestinian Ter
•     Panama
•     PapuaNewGuinea
•     Paraguay
•     Peru
•     Pitcairn Islnds
•     Poland
•     Portugal
•     Qatar
•     Reunion Island
•     Romania
•     Russian Fed.
•     Rwanda
•     S. Sandwich Ins
•     Saint Martin
•     San Marino
•     SaoTome Princip
•     Saudi Arabia
•     Senegal
•     Serbia
•     Seychelles
•     Singapore
•     Sint Maarten
•     Slovakia
•     Slovenia
•     Solomon Islands
•     Somalia
•     South Korea
•     South Sudan
•     Spain
•     Sri Lanka
•     St Barthelemy
•     St. Helena
•     St.Pier,Miquel.
•     Sth Terr. Franc
•     Sudan
•     Suriname
•     Svalbard
•     Swaziland
•     Sweden
•     Switzerland
•     Syria
•     Tadschikistan
•     Taiwan
•     Tanzania
•     Thailand
•     Timor-Leste
•     Togo
•     Tokelau Islands
•     Tonga
•     Tunisia
•     Turkey
•     Turkmenistan
•     Tuvalu
•     Uganda
•     Ukraine
•     Unit.Arab Emir.
•     Uruguay
•     Uzbekistan
•     Vanuatu
•     Vatican City
•     Venezuela
•     Vietnam
•     Wallis,Futuna
•     West Saharan
•     Western Samoa
•     Yemen

Not available for sale:
•     Anguilla
•     Antigua/Barbuda
•     Australia
•     Bahamas
•     Barbados
•     Belize
•     Brit.Virgin Is.
•     Cameroon
•     Cayman Islands
•     Dominica
•     Egypt
•     Fiji
•     Ghana
•     Grenada
•     Guernsey
•     Guyana
•     Iraq
•     Ireland
•     Isle of Man
•     Jamaica
•     Jersey
•     Jordan
•     Kenya
•     Martinique
•     Montserrat
•     Namibia
•     New Zealand
•     Nigeria
•     Sierra Leone
•     South Africa
•     St. Lucia
•     St. Vincent
•     St.Chr.,Nevis
•     Trinidad,Tobago
•     Turks&Caicos Is
•     United Kingdom
•     Zambia
•     Zimbabwe

About

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

Creators

© Nina Subin
Erik Larson is the author of seven national bestsellers—The Demon of Unrest, The Splendid and the Vile, Dead Wake, In the Garden of Beasts, Thunderstruck, The Devil in the White City, and Isaac’s Storm—which have collectively sold more than twelve million copies. His books have been published in nearly forty countries. View titles by Erik Larson
Penguin Random House Comics Retail